21 Feb '18, 4pm

Google's growth in online local reviews continues to dominate, but...

Google's growth in online local reviews continues to dominate, but...

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews more than ever, it’s this: 85 percent of consumers trust online reviews as much as personal recommendations. That statistic is from a recent piece of research conducted by my team at BrightLocal. We wanted to see which of the main players in “local” reviews (i.e., reviews for individual businesses rather than global brands or products) was gathering the most reviews, and at what rate. We started the process by gathering review data from approximately 50,000 US-based businesses using our platform. This aggregated and anonymized data represented a broad sample of local businesses from many different categories. Then we looked at a few key data points, but primarily at how many rev...

Full article: https://searchengineland.com/googles-growth-in-online-loc...

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How to respond to reviews online

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seroundtable.com 20 Feb '18, 12pm

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