20 Feb '18, 3pm

Why entities may power the future of location-based data

Why entities may power the future of location-based data

Shore up your home base. Your website, socials, principal listings and data appear in store locators if you are part of a national brand. Regularly check the accuracy of your location data and how well your content describes your location via text and images. When your principal sites are accurate and descriptive, your entities are built upon a stronger foundation. Make sure your location data is accurate and shared with the data aggregators. Aggregators such as Neustar and principal publishers such as Apple, Bing, Foursquare, Google and Yelp amplify your data to all the apps and listings that serve up search results. These data amplifiers will spread your location data where it needs to be for Google to build a comprehensive entity. Mind your identities and attributes. The basic foundational location data and the variable data — such as whether your location offers free W...

Full article: https://searchengineland.com/why-entities-may-power-the-f...

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