15 Jul '11, 1pm

5 Reasons Google+ Is Not A Facebook Killer

For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+ . It's an interesting social media experiment by Google, but it is likely to remain that. Another "almost ran" in the social media game; another Google property that just won't quite make it. Here are five reasons why. 1. Usability A huge problem Google will face here is that we all know how we use our social media tools and why. Let's look back to May 2010, when Facebook had the "audacity" to force a layout change on its users – a change that garnered 1.7 million protests and many more complaints (including one from yours truly). If people are this opposed to simply adjusting how they use a single social media site (and let's be honest, the changes really weren't that significant; no manual required), who's going to want to learn an entire...

Full article: http://searchenginewatch.com/article/2094186/5-Reasons-Go...

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