19 Feb '18, 3pm

International SEO and search trends: How does it all work?

Content marketing. As I mentioned earlier, targeted content marketing can help pages rank internationally, even from a ccTLD site. If you can generate leads through content, then promoting your content with SEO can be the simplest option. As an example, Search Engine Land ranks internationally as a content provider, but so does the informational content of my company, which is based in the UK. This is technically easy, but you must also make sure this is a viable business model for your company. For companies that exist online, this is often a good fit, but for more traditional businesses, this is often not the right way to go about things. Single TLD site. In some industries, you will often see automatic international search results. There is a company in Australia that sells safety harnesses. It is a niche business, and without any specific international SEO, they rank p...

Full article: https://searchengineland.com/international-seo-and-search...

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