19 Feb '18, 1pm

How to Evaluate the Quality of a Link by @tonynwright

How to Evaluate the Quality of a Link by @tonynwright

In my career, I’d estimate I’ve purchased around $3 million in links. But I haven’t bought a single link in five years. Well, let’s just say I haven’t directly bought a link in five years. Buying links today is super risky – no matter what the seller may say. Yes, there are ways to still effectively buy links, but the bottom line is that if you get caught, and you have any type of brand at all, the risk outweighs the benefit. It’s up to you if you want to purchase links, but my recommendation is to stay clean. Building links takes more work and more time to achieve results, but the results are solid and will last. One benefit of buying so many links over the years is that I have learned how to evaluate what a link is worth. In the next few sections, I’m going to show you how we evaluate links and give our reasoning behind the scoring. Evaluating Links First, it is importan...

Full article: https://www.searchenginejournal.com/evaluate-link-quality...

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