15 Jul '11, 12pm

What Google Did Right in Marketing Google Plus

What Google Did Right in Marketing Google Plus (Page 1 of 2 ) In my field, I'm a late adopter. I only joined Google+ on Wednesday, and I'm still getting my feet under me (please don't ask me about Hangouts yet). In comparing this social site to Google's other attempts at social networking, though, I think the search company got it right this time – not just in the way Google+ works, but in the way they're marketing it.To be fair, I can't say that the company took a substantially different approach in marketing Google+ than it's taken in marketing its other products. And some of the factors I'm thinking of as “marketing” actually pertain more to the nature of the product itself. Even so, I think I can distill some ideas that you might find worth using in your next website marketing campaign. Let's start with the product idea itself. From a user's perspective, it looks as if...

Full article: http://www.seochat.com/c/a/Website-Marketing-Help/What-Go...

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