18 Feb '18, 10pm

What people get wrong about keyword cannibalization

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year , the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages show for the same keyword. If you’ve worked with an enterprise, you’ve likely heard discussions around keyword governance or arbitration . In many enterprise tools, you will find options to claim keywords for certain pages or certain groups. The idea is that you don’t want pages competing against each other in the search results, and someone needs to own particular keywords. It shouldn’t matter what group you belong to, a page around a topic should put your best foot forward and showcase all that a company has to offer. ...

Full article: https://searchengineland.com/what-people-get-wrong-about-...

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What people get wrong about keyword cannibaliza...

searchengineland.com 18 Feb '18, 12am

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 17 Feb '18, 10pm

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 17 Feb '18, 6pm

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 17 Feb '18, 12pm

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 17 Feb '18, 5am

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 16 Feb '18, 4pm

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

What people get wrong about keyword cannibaliza...

searchengineland.com 25 Feb '18, 2am

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash ...

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