18 Feb '18, 3am

Why Every Marketer Should Care About Design

Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky design work. Let them do their thing, right? “The problem is that design isn’t just a department, it’s a discipline,” Andrea Mallard, the CMO at Omada Health, says on High Resolution . On the show, Mallard explains that design isn’t simply a unique tactic that can be used in certain scenarios. Instead, design is a muscle that can be used by anybody for almost any task. Yes, in certain cases an expert designer is necessary, but even for everything else, design is still a factor. Design is for Everyone Design permeates everything we do; it’s far from just an artistic pract...

Full article: https://www.portent.com/blog/design-dev/every-marketer-ca...

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