09 Feb '13, 8pm

Live @ SMX West: How To Enchant Customers With Personas

Enchantment, as defined by bestselling business guru Guy Kawasaki , isn’t about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. And, one of the best ways to enchant is to model the persona of your website visitor. Understand her needs and wants, guide his path through your website to find exactly what they’re looking for – and then help them convert, whether that means buying your product or service online, downloading a white paper, picking up a phone… enchantment wins customers. But how? How ca...

Full article: http://searchengineland.com/live-smx-west-how-to-enchant-...

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