17 Feb '18, 11am

A Marketer's Guide To Using Regular Expressions In SEO

First, there’s this little guy: (.*). While this is technically a combination of a couple discrete commands, for the regex newbie, just know that it means “match an unlimited number of characters.” Basically, what this command means is anything. You usually use it before or after something else — so that you’re saying, “show me anything that starts with, ends with or contains x” — depending on what you’re looking for. For example, let’s say you wanted to find any keyword in a list that contains “tiggers,” regardless of what came before it. You would use the command (.*)tiggers The (^) will signal the command to only match items that “start with” whatever you put after it. So, if you wanted to pull all the values that start with “tiggers,” you could use this: ^tiggers The ($) ends a query. It keeps other extraneous values like query strings from being included in a match yo...

Full article: https://searchengineland.com/using-regular-expressions-se...

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