13 Feb '18, 10pm

Google is Testing Instagram-like Stories in Search Results by @MattGSouthern

Google is Testing Instagram-like Stories in Search Results by @MattGSouthern

Google is testing its own version of the stories feature popularized by apps like Instagram and Snapchat. Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web. That’s where AMP stories sets itself apart. Unlike Instagram and Snapchat, where stories must be viewed within their ecosystems, AMP stories are just like any other piece of content on the internet. AMP stories behave this way because they are HTML web pages built on the technical infrastructure of AMP. This enables them to be indexed by Google Search on mobile and rendered instantly, but it also means publishers will have to host each AMP story on their own site. With AMP stories being hosted on a publisher’s website it also means they can last forever on the web, if desired. Google aims to make the whole process easy for publishers...

Full article: https://www.searchenginejournal.com/google-testing-instag...

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