13 Feb '18, 4pm

How to deliver a data-driven search marketing strategy using customer intent trends

How to deliver a data-driven search marketing strategy using customer intent trends

Discover customer trends – Uncover peaks and troughs in when customers search for things Hone in on commercially valuable keywords – By adding another layer of data using cost per click and competition information, marketers can concentrate on the keywords that have buying intent Analyze patterns – Go back in time to see how trends have evolved (Moule gave the example of “make-up” becoming a top search for the Beauty industry between 2014 and 2017, when a new market of buyers came online thanks to the popular explosion of beauty YouTubers).

Full article: https://searchenginewatch.com/2018/02/13/how-to-deliver-a...

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