13 Feb '18, 2pm

Understanding click-through rate (CTR) in the context of search satisfaction

Understanding click-through rate (CTR) in the context of search satisfaction

Attention : A model that looks at rank, serp item type, and the element’s location on the page in conjunction with click, mouse movement and satisfaction labels. Clicks : A click probability model which takes into account SERP position and the knowledge that a result must have been seen to have been clicked. Satisfaction : A model that uses search quality ratings along with user interaction with the various search elements to define the overall utility to the user of the page.

Full article: https://searchenginewatch.com/2018/02/13/does-search-sati...

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