13 Feb '18, 2pm

8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven

8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven

Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable to fulfill the volume of customer orders the ads are generating. Sometimes the client feels overwhelmed by the number of inquiries — and want to stop advertising until they’ve exhausted all of those leads. And sometimes, it’s intended as a cost-saving measure. Clients decide to cease PPC activities for several months to “save money.” But no matter what the reason, letting campaigns run without professional oversight – or shutting them down entirely – can have long-term negative consequences for their ad...

Full article: https://www.searchenginejournal.com/close-adwords-account...

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