13 Feb '18, 9am

AMP Stories: the new Accelerated Mobile Pages format from Google

In the absence of plugin support (for any given CMS), were a publisher to want to test this new format, it would need to manually create the AMP Story pages, along with a separate xml sitemap for Google to crawl and index – essentially now supporting 2 separate AMP frameworks. Though the AMP Story documentation & tutorial are straightforward (and note, still experimental), given the low AMP adoption to date, it’s unclear whether this new format alone, with its additional resources requirements, will create new converts anytime soon. Our own AMP adoption survey conducted last Fall showed a “lack of development resources” as the primary reason 60% of respondents had not implemented the framework.

Full article: https://searchengineland.com/amp-stories-new-accelerated-...

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