13 Feb '18, 6am

3 Data-Driven Approaches to Find the Most Effective Content Ideas by @semrush

3 Data-Driven Approaches to Find the Most Effective Content Ideas by @semrush

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. If you are an experienced content marketer, you definitely know what a struggle content ideation sometimes is. On the one hand, you want to be creative, and on the other, you have to think about content effectiveness. When these two conditions are met, you get a relevant piece of content that provides value to people and meet your marketing goals. The only question is how to understand which of your content ideas is the one that people are craving and ready to engage with. The secret is in validating each creative idea from a data point of view. Discover What Content Already Works Before starting to search for ideas, look at the content you’ve created before and see what already performs well. To do this you have to define which essential content metrics you should co...

Full article: https://www.searchenginejournal.com/data-driven-content-i...

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