12 Feb '18, 3pm

6 Outdated Social Media Tactics That Need to Die

Figure out on which networks your audience is most active and only show sharing buttons for those networks. Use the power of limited choice . Scientific studies show that too many options cause brain fatigue, and subjects are less likely to make any choice at all. Keep your sharing buttons to a minimum. I’d suggest three-to-four at the most. Place your social share buttons at the top of your content. That might seem counterintuitive. Won’t people most want to share something after they’ve read it? The hard truth is that most people share content without reading all of it . A study by social sharing button vendor AddThis showed that making social buttons prominent was the most important factor, but having them at the top makes them easiest to find for anyone ready to share. Use click-to-tweet pullouts, significant quotes from your post that users can tweet out with one clic...

Full article: https://www.searchenginejournal.com/outdated-social-media...

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