12 Feb '18, 2pm

4 Awesome Features That Can Improve Your Facebook Ads by @shellyfagin

The Facebook Advertising platform is a beast and full of many useful features, which when utilized can be a powerful way to advertise your business. As with other digital marketing channels if you’re not careful can also waste a lot of your budget and potentially return a negative ROI. But fear not! Here are some not-so-common Facebook features that, when used to their potential, can drastically improve your ad campaigns. 1. Audience Insights Knowing how to utilize Facebook’s Audience Insights to segment out your targeting can be a game changer. For instance, income bracket is one of the most common targeting features used by marketers when setting up their ad targeting. But since people don’t tell Facebook their income, it’s bought from a third-party data supplier. Every time you use targeting that relies on data from a third party, it costs you more. Also, you are compet...

Full article: https://www.searchenginejournal.com/facebook-ad-features/...

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