12 Feb '18, 12pm

RIP A/B Testing

RIP A/B Testing

All good things come to an end, however, and the early success of A/B Testing was no exception. As the UX and UI of websites changed and evolved, so did the industry of online marketing. The soda-pop-drinking “Webmasters” of the 1990s and 2000s were soon replaced by digitally savvy titles like “Digital Marketing Manager” and “Demand Generation Executive” and “Conversion Rate Optimization (CRO) Specialist,” most of whom were brought up in the era of social media and were accustomed to instant results. It was only a matter of time before A/B Testing would fall out of favor, as modern marketing managers and website managers for e-commerce, finance and affiliate marketing began to resent having to wait long processing times for A/B Testing to work. Only two at a time? Once considered cutting-edge, the two-at-a-time testing comparison between Element A and Element B was beginni...

Full article: https://searchengineland.com/rip-ab-testing-291519

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