12 Feb '18, 8am

Technical SEO in the age of semantic search and Google

Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone and begins the process of entity relationships. Meta descriptions are not part of the ranking algorithm, but with semantic search, I believe they do hold more weight. Crawlers read and index your descriptions. Good descriptions not only help click-through rates but also give a short overview of the crawled page. This data is taken into account when the search engine is trying to understand the context of your page. Site structure. Having a well-defined and logical site structure is extremely important . Not only does this help your users find the content they need more quickly, but it also helps crawlers understand how your content is connected. Taking the time to develop a good struc...

Full article: https://searchengineland.com/technical-seo-age-semantic-s...

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Technical SEO in the age of semantic search and...

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