11 Feb '18, 6pm

"When a Google Penalty Is Really a Bad Case of Pop SEO by @martinibuster"

A hypothesis about a Google “content cannibalization penalty” is making the rounds of Facebook groups and blogs. The case studies are very real and the solution of trimming similar content often works. ADVERTISEMENT But does this mean the hypothesis is real? Does knowing the real reason why a page doesn’t rank matter? This article examines this so-called penalty and uses it as an example to show how to tell the difference between an idea about Google’s algorithm that’s possible and far-fetched “Pop SEO” ideas. Is Content Cannibalization a Google Penalty? When you start talking about penalties, what you are actually discussing are search engine algorithms. And when you discuss search engine algorithms, one can always trace that back to a research paper or patent application. There is an idea that search engines operate in mystery. But the reality is that Google operates qui...

Full article: https://www.searchenginejournal.com/pop-seo/236457/amp/

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