11 Feb '18, 3pm

Why Keywords Are Perpetually Important for SEO by @MyNameIsTylor

Don’t start with keywords: Before you put on your SEO hat or even your marketing hat, just be human. Learn about your customers from your customers . Before diving into tools and spreadsheets, try to gain some real empathy and understanding for the customers you’re serving and the perspectives they hold. Build a seed list: Using what you gained in step one, along with what you know about where your customers’ needs and your business’ solutions intersect, brainstorm an initial list of words and phrases that effectively describe your core offerings. Gather current keyword data (if your site already exists): Generate a list of what is currently (and nearly) driving traffic to your site using Google Search Console click data and any ranking data you have. Expand the list using various keyword tools: Expand on the list you’ve built from steps 1-3 by looking for new keyword grou...

Full article: https://www.searchenginejournal.com/seo-101/why-keywords-...

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