08 Feb '13, 4pm

5 key lessons from a content marketing juggernaut

5 key lessons from a content marketing juggernaut

Imagine a company blog that posts huge piles of data, insults its readers liberally and peppers in a few F-bombs to boot. A recipe for disaster? You’d sure think so, but the content marketing strategy of OK Cupid has won the free dating website near universal praise. Through its over-the-top blog posts , the site went from surviving on a nearly nonexistant marketing budget to a user base of over 3.5 million users and a $50 million acquisition by another online dating giant, Match.com. Though I’ve never used OkCupid, its blog – blending humor and statistics with huge huge viral appeal – is a must-read in my RSS reader. Here are five lessons any marketer can learn from OkCupid’s content and apply to your brand’s content marketing strategy. 1. Put your data to work Most of OkCupid’s blog posts are data-driven, backed up by numbers from their own base of users. In The Best Que...

Full article: http://raventools.com/blog/okcupid-and-content-marketing/

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