09 Feb '18, 5pm

When a Google Penalty is Really a Bad Case of Pop SEO by @martinibuster

When a Google Penalty is Really a Bad Case of Pop SEO by @martinibuster

There’s a hypothesis making the rounds of Facebook groups and blogs about what they say is a Google penalty called the Content Cannibalization Penalty . The case studies are very real and the solution of trimming similar content often works. But does this mean the hypothesis is real? Does knowing the real reason why a page doesn’t rank matter? This article examines this so-called penalty and uses it as an example to show how to tell the difference between an idea about Google’s algo that’s possible and Pop SEO ideas that are far fetched. Is Content Cannibalization a Google Penalty? When you start talking about penalties, what you are discussing is search engine algorithms. Penalties are the result of search engine algorithms. And when you discuss search engine algorithms, one can always trace that back to a research paper or patent application. There is an idea that search...

Full article: https://www.searchenginejournal.com/pop-seo/236457/

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