09 Feb '18, 1pm

Agile SEO: Moving From Strategy to Action by @jes_scholz

Date column: Ideally matched against IT sprint cycles. This does not mean every SEO initiative involves IT. But if you do need a developer’s assistance, it will make cross functional team project simpler. Having it set, for example, every two weeks, also promoting small but constant releases from the SEO team. Backlog: Provides space for ideas to be recorded by team members, without having to make any significant commitment of time. Assess all idea on a regular basis as you fill your next available calendar slot. Change column: A clear and concise sentence on what has been or will be changed. Tactic brief: A link to the detailed information of that test. More details coming below. Sign off: Ensuring all SEO changes pass a four eye principle from a strategic point of view lowers the risk of any errors. And these quick to read, snackable briefs as easy to get your managers b...

Full article: https://www.searchenginejournal.com/agile-seo-moving-from...

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Agile SEO: Moving From Strategy to Action

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