08 Feb '13, 10am

High-Value Tactics, Future-Proof Link Building - Whiteboard Friday

"Howdy SEOmoz. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at the world famous SEOmoz studios. Today we're going to be talking about building high reward, future proof links. There's a lot of comments and discussion in the SEO world today about what link strategies work and don't work. I want to kind of shift the focus away from what works now, because Google keeps changing what works now. I want to shift the focus into what Google is rewarding, to get the most bang for our buck from the links that we're building. The last year has been really, really brutal for links. It used to be, prior to 2012, SEOs would say, "Links can't hurt you." Google would say, "Links can't hurt you." There was no worry about negative SEO or building bad links. They may not work that well, but they wouldn't have a negative effect. But then in the last year, in 2012, G...

Full article: http://www.seomoz.org/blog/high-value-tactics-futureproof...

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