08 Feb '18, 4pm

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

Industry-specific audiences (if you have landing pages or content relevant to certain industries) Type of content consumed (demo, whitepaper, lead form, etc.) – this allows you to ensure you don’t serve the same content to these audiences as you leverage mid-funnel remarketing to push them down the funnel. Intent level of keywords – are the users in the research phase? Ready to look for purchase options? The B2B purchase process can be a long one, so look for layers and ways to address users at different points of the funnel.

Full article: https://searchenginewatch.com/2018/02/08/the-2018-guide-t...

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