08 Feb '18, 11am

Bing Adds Sentiment Analysis to Search - Google Said to Be Next - Search

Bing Adds Sentiment Analysis to Search - Google Said to Be Next - Search

In a blog post titled, Toward a More Intelligent Search: Bing Multi-Perspective Answers , Bing announced they are now incorporating a technology often referred to as sentiment analysis into their version of what Google calls Featured Snippets. Sentiment Analysis is the ability to understand whether content has a negative or positive sentiment. The implications of how this may affect SEO are far ranging, especially if Google rolls out their version of it. A criticism Google’s often received is that their featured snippets are sometimes biased by the question asked. Danny Sullivan recently addressed this shortcoming in Google’s featured snippets: “…people who search for “are reptiles good pets” should get the same featured snippet as “are reptiles bad pets” since they are seeking the same information: how do reptiles rate as pets? However, the featured snippets we serve cont...

Full article: https://www.searchenginejournal.com/sentiment-analysis/23...

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