07 Feb '18, 2pm

5 Questions to Ask When Analyzing Your Content Marketing Ideas

Content ideation can be tough. You often feel like you’re going round in circles trying to come up with that next big idea. One of the most difficult things to overcome during the ideation process, however, is being over critical too early on. Don’t put limits on your final creative output by dismissing an idea before you’ve developed it as far as it can go. Work in whichever way delivers the best ideas for you as an individual or as a team and ensure you’re armed with at least half a dozen, ideally 10 or so, near-finished ideas before trying to refine that into one great concept for your next content campaign. With that in mind, however, how should you go about whittling down ideas? What’s the process to throw out the poorer ideas, keep the best, and ensure that there’s at least a strong chance of seeing success from the campaign? Here are five questions to ask yourself w...

Full article: https://www.searchenginejournal.com/content-marketing-ide...

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