06 Feb '18, 1pm

Search Marketing: The Art And Science Of Giving People What They Want

Search Marketing: The Art And Science Of Giving People What They Want

The error of demographic marketing is gone. Now, we usher in the era of intent marketing. The intention of the consumer is more powerful than the identity. This is another way of saying loyalty comes second to immediacy. When someone wants something, they mostly turn to their smartphones for help. Whether you are a housewife looking for the best diaper for your kid or you are looking for Yoga classes, you will turn to YouTube and search for answers via your smartphones. These are called micro-moments or intent-filled moments and marketers should take the opportunity to capture the attention of the consumers . The key to marketing, therefore, is to understand the intent of the consumers and seek ways to meet their needs in the exact moment they are keying in search boxes so that you can win more minds, hearts, and dollars.

Full article: https://www.searchenginepeople.com/blog/search-marketing-...

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