05 Feb '18, 2pm

Psychology and Search to Power Your SEO Strategy

(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, everyone. Today, I’m going to speak about psychology and search to power your SEO strategy. A search job is to convey its message successfully and convert visitors that weren’t previously bought into your offering before. So if we aren’t doing, we’re really not serving a purpose. So we need to be more focused with our audience and their intent behind their searches than we ever have been before. We can understand our audience by finding the people who need or would benefit from your product or service offering. We can do this by digging into Google Analytics to understand the way users are interacting with your site. So do this by using a variation of segments to build a picture of our highest revenue generating audience. Then we can understand what we’re looking for with...

Full article: https://www.koozai.com/tv/quick-vids/psychology-search-po...

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