05 Feb '18, 1pm

Try Debunking SEO Best Practices with these 4 Simple Experiments by @bsmarketer

Try Debunking SEO Best Practices with these 4 Simple Experiments by @bsmarketer

It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm . Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics are as important as we think (or read). The only real way to find out what works is to take matters into your own hands. Here’s how to put your current SEO tactics to the test with these four experiments. 1. Internal Linking Shouldn’t Be an Afterthought Internal links are usually reserved as a box that most people check on their on-page optimization checklists. Just another task to knock off before publishing, with no rhyme or reason. Add three? Yup. Like an afterthought. While internal linking isn’t a direct ranking factor, that’s not to say it should be relegated to the SEO minor leagues, e...

Full article: https://www.searchenginejournal.com/seo-best-practices-te...

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