07 Feb '13, 6pm

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version

Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns , which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. Following, thoughts from marketers about what they like, what they don’t like, what needs to be done now, and what they’d like to see in future releases. (Note: This is a significant update with a lot of inter-related changes, so we can’t hope to get to everything here, but stay tuned as we continue to cover the implications.) The Good Stuff Marketers acknowledge that we’re living in an always-on multi-device world, which warrants a different approach to reaching potential customers. It also makes sense that one would want to delive...

Full article: http://searchengineland.com/googles-enhanced-campaigns-in...

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AdWords Enhanced Campaigns: What You Need to Know | SEOptimise via @shaadhamid #ppc #ppcchat

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