05 Feb '18, 8am

10 #AdWords ad copy testing ideas - #PPC #paidsearch #digitalmarketing

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions , we must develop ways to fuse the new with the old. At my company, we see how today’s top advertisers are using these changing technologies to evolve their creative testing strategies. This article is designed to keep you up to date and fuel your creative testing fire with 10 testing ideas that are sure to drive huge performance changes. Best practices for ad copy testing Before we get started with testing ideas, let’s touch on good fundamentals. Aggregate data across ad groups and campaigns (where it makes sense). The more volume, the better. Aggregating data across similar ad groups or campaigns can help you speed up your tests ...

Full article: https://searchengineland.com/10-adwords-ad-copy-test-idea...

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