04 Feb '18, 6pm

How site pagination affects SEO - An experiment & exploration

When content is buried hundreds of links deep, it sends a strong message to the search engines that you don’t think the content is important. The pages will probably be crawled less often, if at all, and they probably will not rank very well. If just one page in that long chain returns an error (e.g. because of a temporary server hiccup), the crawler won’t be able to discover any of the other pages downstream. Sequential chains can’t be crawled in parallel. In other words, the crawler can’t request more than one page at a time, because each page can only be discovered after the previous page has loaded. This may slow the crawler down, and may lead to incomplete crawling. Human visitors will probably never reach the deepest pages at all , unless they are extraordinarily patient and persistent. If a human visitor does wish to see your deepest pages (e.g. because they want to...

Full article: https://www.portent.com/blog/seo/pagination-tunnels-exper...

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