07 Feb '13, 3pm

Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement

Google plans on taking away features we rely on without replacing them with enhanced or upgraded ones. It’s not like that one time when AdWords decided to move the Search Query Report from the “Reports” tab into the keywords tab, where it still resides. I don’t think anyone questioned that the SQR change was better because they took an existing report, improved it (you may even say it was enhanced. Imagine that!), relocated it to a more useful access point, included better data and we only complained because they relocated it. Once we realized it was truly improved in nearly every way no one could be bothered to care about the relocation. Apparently, those were the good ‘ole days.

Full article: http://searchengineland.com/why-enhanced-campaigns-arent-...

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