07 Feb '13, 2pm

Building an Effective Link Profile

Building an Effective Link Profile

Links that are tightly related to a keyword combination have a much stronger effect on its specific ranking. Their effect regretfully isn't very broad and your site needs links in various degrees of relevance. So where do you start and how do you build a link profile to stand the test of time? For most websites it is best to start out with links in a broader theme. This allows you to rank for all keyword combinations present in the content of the site as long as the competition is slightly milder. Broader link building can make you grow to the next league, opposed to specific links which only effect a few keywords. Once ranking indicates that you're getting close with your broader approach, you can start focussing on more specific links for that last specific boost. Baseline Measurement for Attainability Start out by tracking your ranking across a large number of relevant ...

Full article: http://searchenginewatch.com/article/2242087/Building-an-...

Tweets

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