07 Feb '13, 2pm

Advertisers Say No To Google Enhanced AdWords Campaigns

I can't get too upset about this, and you can read why at http://www.searchinfluence.com/2013/02/google-adwords-enhanced-campaigns/. Campaign duplication, which was the main method of using mobile campaigns (regardless of best practices) was tedious and foolish; most advertisers only needed a bid difference. This also forces advertisers to get their act together on both SEO and Paid with regard to Mobile best practices. Furthermore, there are a variety of ways to "optimize" for mobile, not the least of which is the little button for Mobile Preference. Finally, the graphs that I've seen regarding individual platforms' conversions rates seem to be highly influenced by the individual issues of clients (IE lte 7 converts less than IE10? Maybe you forgot to set haslayout on something and so it doesn't display well. Opera doesn't work? Maybe there's a demographic issue there...)...

Full article: http://www.seroundtable.com/google-enhanced-adwords-campa...

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