07 Feb '13, 12pm

5 Reasons Why People Hate International Search Marketing

5 Reasons Why People Hate International Search Marketing

Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight. When an English person asks a non-English person, “how are you?” ... that person usually starts to tell them about their whole day, their family life, and how their tire treads are low. I’m that guy when you ask me about international search. What I forget, is that most people hate international search marketing because there are a ton of challenges around it, which takes a lot of time. (The reality is that they told their bosses they love it thinking they’d get a chance to travel) Here is my list of the most common complaints about international search marketing. 1. Translations are Never Accurate Translating is simply providing a close equivalent of one language to another....

Full article: http://searchenginewatch.com/article/2242094/5-Reasons-Wh...

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