01 Feb '18, 4pm
How Site Pagination and Click Depth Affect #SEO – An Experiment by @Portent https://t.co/NIxGZabxSg
If you’re looking for conclusive advice on the structure of your site, the Portent team will almost always favor user experience over pleasing the search engine overlords. But getting the right, highly specific content in front of a searcher as quickly as possible is absolutely part of user experience. If that long-tail content is hundreds, or even thousands of clicks away from your homepage today, taking proactive steps to reduce click depth could well be worth it.