01 Feb '18, 3pm

4 Advanced AdWords Audience Targeting Tactics by @iambenwood

4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features such as customer match. In this post, I will outline four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend (ROAS). 1. Smarter Use of Remarketing Lists for Search Ads (RLSAs) Remarketing lists for search ads (RLSAs) allows you to customize your search ad campaigns based on the user behavior of previous website visitors, and tailor your bids/targeting options around these users when they’re searching on Google. Example: ...

Full article: https://www.searchenginejournal.com/advanced-adwords-audi...

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