31 Jan '18, 7pm

The must-have tools for paid search success

A variety of tools can help achieve this aim, requiring minimal changes to a page’s source code to run split tests on landing page content and layout. In fact, most of these require no coding skills and allow PPC marketers to make changes that affect only their channel’s customers. The main site experience remains untouched, but paid search visitors will see a tailored landing page based on their intent.

Full article: https://searchenginewatch.com/2018/01/31/the-must-have-to...

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