31 Jan '18, 5pm

How to find long-term PPC & SEO opportunities in Google Analytics

Here’s the latest excerpt in the upcoming analytics e-book on cross-channel opportunity gap analysis. Another reminder: We’re using Google Analytics and a few other third-party data providers here to unearth long-term SEO opportunities and PPC opportunities, but the tool you use isn’t as important as the process of discovering what channels and tactics work for you.

Full article: https://www.portent.com/blog/analytics/find-long-term-seo...

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