31 Jan '18, 1pm

Google

Google

Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets . He shared the basics about what featured snippets are, when they show up and how they are currently still evolving. But he also left out some telling details. This article reviews what he said then fills in the gaps on what he left out. What is a Featured Snippet? Featured snippets are so called because they are the reverse of how a search engine result is displayed in the search engine. The “snippet” is a relevant quote from a website that is usually shown beneath the title of the web page. In a featured snippet the website content is shown first, i.e. it is featured. Why Does Google Show Featured Snippets? Google chooses to display featured snippets when it determines that it will help users find what they are searching for, especially for mob...

Full article: https://www.searchenginejournal.com/featured-snippets/234...

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