31 Jan '18, 12pm

3 ways humans can do PPC better than machines alone

3 ways humans can do PPC better than machines alone

Bid management can be one of the most repetitive and boring tasks of managing PPC because after a model has been built, you are left with an ongoing task of executing on the plan, and this may involve downloading the data, putting it into the correct format, and then running it through your formulas to determine the new bid. For machines, this might sound like the perfect dinner on a Caribbean beach at sunset, but for us humans? Not so much. Repetition is dull, and since it’s a dull task, we tend to become a bit less thorough with our analysis as time goes on.

Full article: https://searchengineland.com/3-ways-humans-can-ppc-better...

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