31 Jan '18, 12pm

Bing Ads has a conversion tracking fix for

Bing Ads will automatically add a unique click ID to the landing page URL after a user clicks on an ad. The UET tag will set a first-party cookie called _uetmsclkid on the advertiser’s site to capture the Microsoft Click ID from the URL. (Without auto-tagging enabled, the Microsoft cookie is set on Bing.com as a third-party.) The UET tag also sets a first-party session ID cookie on the advertiser’s domain to help improve the accuracy of the conversion tracking. (This already happens by default and isn’t related to the auto-tagging.) Bing Ads can then tie any conversion event back to the search ad clicks that assisted in the conversion via the click ID, until the _uetmsclkid expires after 90 days.

Full article: https://searchengineland.com/bing-ads-apple-intelligent-t...

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