31 Jan '18, 12pm

Everything You Wanted to Know About SEO But Were Too Afraid to Ask with Martin MacDonald

When Penguin came along the way what I like to characterize this is that scale instead of going from 0 to 1,000 went from -250 to +750. So the bottom quarter of those links all of a sudden started taking equity away from you and penalizing you and as soon as you got below a certain threshold then you got the site penalty or a site filter and your site no longer appeared in Google and this basically created a negative this SEO industry overnight. And people started taking the same links that I used to build that were, you know, on mass scale maybe a 5 or a 10, you know, really really bad but you could make millions of them, and people started taking those links – because they’ve become weaponized now you could use them against your competitors – and they started just throwing them at competitors left, right, and center, and we started seeing all the arguments about negative...

Full article: https://cognitiveseo.com/blog/17246/all-you-want-to-know-...

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