30 Jan '18, 3pm

What to get right before launching a global business

What to get right before launching a global business

On-page copy. Your web design needs to flow well to accommodate machine translation. Test and make adjustments as needed, ensuring a language barrier doesn’t cause a loss in conversions. Page speed. The speed of loading and navigating your site is very important. It becomes even more essential when reaching a global audience. Instead of serving your site from one location, you have to improve page speeds by offering it from the server nearest your visitors. Design elements. Research the perception of colors and symbols within your target audience and adapt as needed. Also be sure to adjust any icons, graphics or logos for proper language use. Currency. If you’re an e-commerce brand offering international shipping, make sure you enable users to convert their purchases into their own currency. Give users the option, and make the process as easy as possible for them.

Full article: https://searchengineland.com/what-to-get-right-before-lau...

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