30 Jan '18, 2pm

How to find the perfect domain strategy for international SEO

How to find the perfect domain strategy for international SEO

Increased costs of domain registration (if you are in 32 countries you need 32 ccTLDs) Starting from scratch with no domain history or links when you launch into a new market You can’t as easily set up language specific websites – so a German-language website on a .de domain will look like a German-focused website, not one which can also serve customers in German-speaking Switzerland, or Austria Your website will have lots of external links on it if you have a language selection dropdown on all pages. This can lead to your backlink profile being dominated by links from your own sites – that means any amazing backlinks you’ve managed to create won’t be as powerful as if your own links weren’t present (a drop in the ocean, you might say) SEO work on one site won’t benefit all sites, as they are all separate websites.

Full article: https://searchenginewatch.com/2018/01/30/how-to-find-the-...

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