30 Jan '18, 1pm

Can Google Demote Your Ranking Due to Negative Brand Mentions? by @jennyhalasz

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz . Come up with your hardest SEO question and fill out our form . You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question is from Matthew of Sydney, Australia. He writes: Can/does Google demote a site’s ranking position based on negative inference or semantics in the content around your brand name on other websites? I.e. Some people had died at my client’s location and this made the news – obviously [people died at] + [brand] is a negative experience (to put it lightly) so can Google spot this and act? In actuality, we saw rankings dip after a spike in negative press and link acquisition. Google can do anything they want to. But let me start this answer by saying that the jury is solidly still out on this one. I don’t have a definitive answer for you. But I will tel...

Full article: https://www.searchenginejournal.com/negative-brand-mentio...

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